Not so long ago, VIA release the C7-D, calling it the first "carbon free processor". What they actually do is that they estimated how much CO2 emissions a processor would be responsible for during its lifetime (they assume three years) through its consumption of electricity. Then, they work with some regional organizations to "offset" that amount of CO2 through various projects, such as reforestation, alternative energy and energy conservation.
They also have a TreeMark rating to compare that CO2 production with competing products, the C7-D being at 4 trees, while their competitors are at something between 18 and 28 trees.
While I find the TreeMark a bit odd (I'd prefer a more "serious looking" rating like those on large appliances), I find it interesting that a company like VIA seems to think there's a market for what's (most likely) otherwise the exact same processor, but more expensive.
They also have a TreeMark rating to compare that CO2 production with competing products, the C7-D being at 4 trees, while their competitors are at something between 18 and 28 trees.
While I find the TreeMark a bit odd (I'd prefer a more "serious looking" rating like those on large appliances), I find it interesting that a company like VIA seems to think there's a market for what's (most likely) otherwise the exact same processor, but more expensive.